The All Star Café, which debuted in Times Square in 1995, was envisioned as the sports industry’s counterpart to Planet Hollywood. Not only was it created by the same restaurant chain, but it also took a cue from it, luring icons like Andre Agassi, Shaquille O’Neal, Joe Montana, and Ken Griffey Jr. to work as brand ambassadors. 

However, what started out as a lavish red carpet event gradually declined, falling prey to shifting fads and unstable resources.

In order to create a feature film and documentary about the rise and fall of the All Star Café, Sports Illustrated Studios and 101 Studios, the company behind ‘Yellowstone’, have teamed up with nine-time NBA All-Star, four-time NBA champion, and two-time NBA MVP Stephen Curry—as well as his multimedia company, Unanimous Media. It is based on a Jon Wertheim article from 2020.

Unanimous Media’s Erick Peyton (“Stephen Curry: Underrated”) will produce, while Unanimous’s Brian Tetsuro Ivie will co-executive produce and oversee the production.

David Glasser, CEO of 101 Studios, said, “We are excited to collaborate with Stephen Curry and the team at Unanimous Media on this amazing project.” “We are thrilled to bring the All Star Café story to life because it just jumped off the page.”

There’s a lot of material in the two projects to delve into the history of the restaurant. The All Star Café was insolvent by the time its final location closed on September 23, 2007, and had already seen the biggest sports memorabilia theft in history, which the filmmakers refer to as “a Coen Brothers-esque criminal event,” carried out by a gang of knucklehead kitchen employees.

Co-founders of Unanimous Media Curry and Erick Peyton stated, “We’re excited to be working with 101 Studios to bring the thrilling story behind the All Star Café to life through these two projects.” “We’re excited to elevate Jon Wertheim’s words to bring these exciting and compelling projects to audiences—a story with a shocking twist at every turn.”

The film is being produced by the recently established 101 Sports. Additionally, that division of the corporation is supporting an HBO documentary, produced by George Clooney and Grant Heslov, about a sexual assault scandal at Ohio State University. The animated adaptation of Norman Lear’s “Good Times” for Netflix and the multi-part, archive-rich series “Black Pop” for E! are among Unanimous’s upcoming projects.