LeBron James has asked Drake to bring Lobos 1707 Tequila to the Canadian market. They celebrated by having a party in Toronto with a lot of famous people before the Lakers-Raptors game.
After we saw LeBron James drinking Lobos 1707 tequila, he has said that the situation is more serious than just drinking high-end tequila. The brand’s goal is to bring together people with similar ideals and give them a voice and chances in the spirits business. This past weekend, the brand reached yet another important milestone by going into Canada. Even though this might not seem like a big deal, it is a huge deal for an independent business.
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In Canada, Lobos 1707 celebrated the event with a party with a lot of famous people, including Drake, who was the newest person to be invited to the table. People who came included Digeo Osorio, the founder of Lobos 1707, and Fred VanVleet of the Toronto Raptors and Vinay Virmani, Partner and Chief Content Officer of UNINTERRUPTED Canada, who are new partners who will make the company even more successful.
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Before the Toronto Raptors vs. Los Angeles Lakers game, Carmelo Anthony, Anthony Davis, and Russell Westbrook, who are all friends of LeBron James, went to the event. Here are some pictures of the event.