Just before the All-Star Game, Jayson Tatum announced his first Signature Shoe, in collaboration with Jordan. The Boston Celtics themselves shared a post on Instagram where their star and his son Deuce introduced the newly announced product.

The shoe will come in 4 different colors and each color has its own meaning to Tatum. “Zoo” is dedicated to her son, as the zoo is his favorite place. “St. Luis” is a tribute to his hometown. “Barbershop” was inspired by one of his haircuts, while “Pink Lemonade” was inspired by the Boston star’s favorite drink.

With these shoes, I hope to build a bridge between me and my fans, to get us as close as possible, I want them to feel connected to me

Jayson Tatum

Tatum has been a Jordan athlete since 2019 and has now entered the circle of players who have tried to market their own signature shoe. The latter will be available to purchase over the next few months at various Jordan stores, both physical and online.

I remember as a child, I would walk through various stores looking for designer shoes of my favorite players. When I wear them, I feel a real connection to them. I feel they are close and in sync with me

A dream come true for Jayson, who after winning the MVP award at the All-Star Game, will attempt to lead the Boston Celtics to an NBA Title.