With this news, Nikola Jokić officially seals a signature shoe agreement with performance footwear brand 361°, marking an exciting milestone in his career. The outstanding player for the Denver Nuggets, Jokić, has become one of the NBA’s best players, winning MVP awards throughout the regular season, an NBA championship, and the MVP title in the Finals.

Jokić will serve as a global brand ambassador for 361°, making the alliance an important step forward for the company. Jokić was born and bred in Serbia, and it has taken him a tremendous journey to become a basketball superstar after being drafted by the Nuggets in 2014.

Founded in 2003, 361° is renowned for its dedication to sports and wellness, seeking to improve lives through its goods. The company has offices and delivery centers all around the world, and it has added basketball shoes and athletic wear to its inventory.

“I am very excited to join the 361° team and contribute to their mission of bringing wellness and sports to people around the world,” Jokić said, expressing his delight about the cooperation. He also hinted to the impending launch of the brand’s first signature performance basketball shoe.

Jokić will wear the Big3 Future High on the court in the interim; these will be his only pair of shoes. Nonetheless, the Big3 Future Low, a low-cut version of the sneaker, will be released to the general public. 

Engineered for excellence, the Big3 Future Low boasts cutting-edge performance technology, including a Carbon Fiber Woven Upper, Mōrphit Lacing System, QU!KCTECH midsole, Soarplate, and QU!KFLAME PEBA nylon cushion.

The 361° Big3 Future Low will be released exclusively on KICKSCREW.COM and 361usa.com on December 28th, priced at $160 USD. This release marks an exciting opportunity for fans to experience Jokić’s signature shoe and the innovative technology it offers.