Two titans from Los Angeles and Liverpool face off one more in “LFC x LeBron: Chapter 2.”
The most recognisable basketball player in history and a big football powerhouse have joined forces for the first time across the Atlantic today.
Building on the enthusiasm of the previous year’s capsule collection, Chapter 2 features the newest football designs mixed with classic basketball combinations in a striking black, blue and gold colour scheme.
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..There are football coats, t-shirts, basketball shorts and jerseys, and a black, short-sleeve stadium jersey among them. Gold accents draw attention to LeBron’s “Strive for Greatness” and the LFC’s “You’ll Never Walk Alone.”
One pair of trainers is part of the collection. With an Akron-inspired sole and AirZoom cushioning, the LFC x LeBron Nike NXXT Gen Amplified pay homage to LeBron’s early years.
The new campaign graphics include a variety of Liverpool stars, including Andy Robertson, Alisson Becker, Taylor Hinds, Missy Bo Kearns, and men’s captain Virgil van Dijk, with LeBron James, who made history last weekend by becoming the first NBA player to record 40,000 points in a regular season.
LeBron and Van Dijk are front and centre in this advertisement, which will be shown starting this weekend outside the Kop and in Niketown London, Los Angeles, and New York City.